Every module includes hands-on assignments, tool walkthroughs, and real campaign work.
Module 01
Digital Leader Mindset
Goal setting, personal branding, niche finding, entrepreneurial thinking, marketing psychology.
Module 02
Social Media Management
Platform strategy for Facebook, Instagram, LinkedIn โ content calendars, scheduling, community building.
Module 03
Instagram for Business
Reels strategy, Stories, IGTV, hashtag mastery, Instagram algorithm, audience growth hacking.
Module 04
LinkedIn Marketing
Profile optimization, B2B marketing, thought leadership, LinkedIn Ads, Sales Navigator, lead generation.
Module 05
Website Building (WordPress)
Domain, hosting, WordPress setup, themes, plugins, landing page creation โ zero coding required.
Module 06
Content Writing & Copywriting
AIDA framework, blog writing, ad copy, SEO content, storytelling, persuasive writing techniques.
Module 07
SEO โ Search Engine Optimization
Keyword research, on-page SEO, technical SEO, link building, local SEO, Google Business Profile, AEO.
Module 08
Google Ads (SEM)
Search Ads, Display Ads, YouTube Ads, Performance Max, Quality Score, ROAS tracking, conversion setup.
Module 09
Meta Ads (Facebook + Instagram)
Campaign setup, custom audiences, lookalike audiences, creative testing, retargeting, Pixel, CAPI.
Module 10
Landing Page & Automation
High-converting landing page design, A/B testing, drip email sequences, CRM setup, lead nurturing.
Module 11
Email Marketing & Lead Nurturing
List building, segmentation, email copywriting, automation flows, open rate optimization, triggers.
Module 12
Digital Marketing Strategy & Analytics
Full-funnel strategy, GA4 deep dive, CRO, budget allocation, ROI calculation, attribution modelling.
Module 13
AI Level 1 โ Prompt Engineering
CRAFT Framework, structured prompting, prompt chaining, persona-based prompts, few-shot learning for marketing.
Module 14
AI Level 2 โ GenAI Tools (14+)
AI tools for content, design, video, voice. Create AI avatars, generate creatives at scale, build content pipelines.
Module 15
AI Level 3 โ AI Agents & Automation
Build autonomous marketing agents. Auto-generate creatives. Blog auto-posting, n8n workflows.