Welcome to The Digital School Online Classes!
#1 Online Digital Marketing Course with 100% Placement Assistance
Everything you need to build awesome WordPress websites faster and easier than ever before!
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"A curriculum designed to equip you with industry-ready skills and knowledge."
- What is Digital Marketing?
- Scope of Digital Marketing.
- Requirement of Digital Marketing
- Latest Trends in Digital Marketing.
- Job opportunities in Digital Marketing.
- Figure out your niche.
- What is Design?
- What are graphic design principles?
- Do’s and don’ts of design.
- Popular tools available for designing.
- Introduction of Canva, understanding Canva Interface and Core elements.
- Establishing your Brand Kit using Canva Designing, create your first Social Media Post using Canva.
- How to think of creative ideas and Inspirations for Facebook ad Creatives and Carousel Mastery?
- How to make money with Canva Skills?
- Certification Exam
- Introduction to SMO
- Social Platforms & Supported Content
- Facebook Page/Profile optimization
- Instagram Page / Profile Optimization
- LinkedIn Profile and Page Optimization
- Algorithms of Social Media Platforms
- Social Media Best Practices
- Instagram marketing
- Facebook marketing
- Linkedin Marketing
- Youtube Marketing
- Develop a complete landing page strategy for any funnel.
- Learn how to practically build lead magnets and sales pages.
- Integrate payment gateways using a simple coding script provided by The Digital School
- Understand the science behind high-converting landing pages.
- Use accounts provided by Digital School to build two landing pages and complete assignments.
- Learn how to create an ebook in less than 10 minutes to use as a lead magnet.
- Plug your ebook into your funnel/landing pages.
- Run A/B tests to analyze and improve your landing page’s conversion rates.
- Automation Connect leads to an email marketing platform and SMS tool.
- Automate replies to Google reviews and YouTube comments
- Automate any workflow and connect multiple apps within a single workflow.
- Create routers and drive various workflows to create intense automation for your use case.
- Setting Up Whatsapp Business Profile
- Adding Products and Services to Your Catalog
- Setting Up Whatsapp Auto Replies
- How to create broadcast group
- Setting up CTA button in Whatsapp
- WhatsApp Business Automation
- Free Tool to Semi Automate Whatsapp
- Free Solution To Track Clicks From Whatsapp
- What is a Blog?
- How does Blogging Work?
- Benefits of Blogging
- Introduction to blogger
- Basic settings of blogger
- How to add custom domain to blogger
- How to Migrate from blogger to wordpress?
- SEO in Blogging
- Making Money with Blogging
- Niche Blogging and Categories
- Creating 90-Days Blog Strategy
- Monetizing the Blog
- Applying for Google AdSense
- Applying for Other Ad Platforms
- What is Google AdSense?
- Account Approval & Account Setup
- AdSense Guidelines & Requirements
- Niche Content Research
- Traffic Strategy
- What is a domain name? How important is a domain name? And how to choose the right one.
- What is hosting? choosing the right hosting service for your website.
- Types of web hosting, difference between managed and unmanaged web hosting.
- What is a database? How to use a c-panel and FTP account to manage databases?
- Introduction to Xampp server(localhost) Installation and basic setup of the Xampp server.
- What is the CMS ? Introduction of WordPress.
- Installation and basic setup of WordPress.
- What is the theme? What you should keep in mind while choosing a theme.
- Customization of the theme.(Color,Typography,Site identity,Menu,Header,Footer etc)
- What is a plugin?
- What are the benefits of the plugin? Few must-have plugins for any website.
- Introduction of pages and posts in WordPress.
- Different elements of the post. Create your first post.
- What is a page builder? Different page builders available for WordPress.
- Introduction of Elementor.
- Different elements of Elementor.
- Different page layouts in Elementor.
- Introduction of contact form. Why it is important. Setting up contact form using Elementor.
- Certification Exam
- Introduction to web story.
- Installation setup & basic configuration of web stories.
- How to publish and update web stories.
- Benefits of web stories.
- What is Email Marketing?
- How to do Email Marketing?
- Top Tools for Email Marketing
- Automation in Email Marketing
- Omnichannel Marketing
- How to Write an Email?
- Important Metrics for Email Marketing
- Call to Actions in Email Marketing
- Email Cycles
- Conversion Rate Optimization
- Spam Score in Email Marketing
- Lead Generation
- Email Marketing Funnels
- Facebook Marketing
- Basics of Facebook Ads
- Working of Facebook Ads
- Types of Facebook Ads
- Objectives of Facebook Ads
- Audience and Targeting Optimization
- Placement Options in Facebook ads
- Ad copies and Copywriting
- Landing Page Optimization for Relevancy
- Buyer Persona
- Understanding Advanced Facebook Pixel
- Facebook Analytics
- A/B Testing
- Tracking Options
- Spying Competitors
- Facebook Ads for Affiliate Marketing
- Running All Objective Ads
- Running Video and Dynamic Ads
- Strategies for Facebook Ads
- Retargeting and Remarketing Ads
- Lead Generation & Funnels
- Reporting for
- Facebook Ads
- Facebook Messenger Marketing
- Facebook Scaling Models and Strategies
- How to Get Clients for Facebook Ads?
- Different Facebook Marketing Tools
- What is SEO? Importance of SEO
- How do Search Engines Work?
- Introduction to SERP
- How To Search Efficiently In Google Using Search Operators
- Different SEO Techniques
- Top Ranking Factors
- Black Hat vs White Hat SEO
- Different Google Algorithms
- On-Page SEO Basics Off-Page SEO Basics
- Technical SEO Basics
- Technical SEO Advanced
- Advanced Keyword Research
- Tools for keyword research Google Suggestions, Amazon Suggestions
- Google Keyword Planner Ubersuggest/Keyword
- Working on On-Page SEO
- Working on Off-Page SEO
- What Is Link Building?
- How does it affect your rankings?
- Types of Backlinks: Do Follow Vs No Follow
- Chrome Extension To Find No Follow Links
- Link Building : Quality Vs Quantity
- Concept Of Link Juice/Link Equity In Backlinks
- Anchor Texts
- Finding Backlinks Of Your Competitors:
- Tools : Ahrefs SEMRush Ubersuggest
- How To Get Paid Tools For A Fraction Of Their Original Price
- Local SEO
- Mobile SEO
- Certification exam (Internal + External)
- Indexing in Search Console
- Fixing Errors in Search Console
- HTTPS & SSL Certificate
- Optimizing Website Speed
- Tools To Check Website Speed GTMETRIX, Google PageSpeed Insights
- Optimizing Website Speed Autoptimize Plugin
- What is a CDN? Why is it important to use one?
- Introduction to Cloudflare.
- Basic setup and Important setting of cloudflare.
- SEO Case Studies
- e-Commerce SEO
- SEO Reporting
- Basics of Google Analytics
- How to Set Up Google Analytics?
- Concept of Cookies
- Understanding Website
- Analytics Reports in Google Analytics
- Users/Access in Google Analytics
- Audience Creation in
- Google Analytics
- Google Analytics for SEO
- Google Analytics for PPC
- Campaigns Important Metrics in Google Analytics
- Ecommerce Tracking
- Analytics Report Creation
- Filter Creation
- Understanding
- Attribution
- Alternatives to Google Analytics
- Similar Products
- Link Tracking
- UTM Parameters
- What is Google Tag Manager?
- Setting up Google Tag Manager Sniffers?
- Why Integrate GA and GTM?
- Components of
- Tag Manager
- Tags, Triggers, and Variables
- Setting up First
- Tracking
- Tracking Videos
- Tracking Links
- Tracking Visible Elements
- Tracking Scrolls
- e-Commerce Events Tracking With GTM
- Facebook Pixel + GTM
- Facebook Events Tracking With GTM
- Introduction to Google Ads
- How does Google Ads Work?
- Different Types of Google Ads
- Importance of Landing Pages
- Understanding
- Search Ads
- Search Ad Creation
- Optimization, & Reporting
- Understanding Display Ads
- Display Ad Creation,
- Optimization, Reporting Understanding Remarketing Ads
- YouTube Ads
- Running App Install Ads
- All Settings in Google Ads
- Call Only Ads
- All types of Audiences in Google Ads
- Optimizing Different Google Ads
- Conversion-based Campaigns & Optimization
- Tools Related to Google Ads
- Competitor-oriented Ad Campaigns
- Strategies for Ad Campaigns
- Shopping Campaigns
- Scripts & Tracking
- Certification exam (Internal + External)
- What is freelancing?
- Earning as a Freelancer
- Top Freelancing Platforms
- Building Freelancing Profile Live Walkthrough:
- How to Win Projects?
- How to Set Pricing for Your Services?
- Affiliate Marketing
Why Choose Our Digital Marketing Course?
1. Cutting-Edge Curriculum
Our course is meticulously crafted to cover every aspect of digital marketing. From SEO and social media marketing to content creation and analytics, you'll gain hands-on experience and in-depth knowledge that is vital in today's competitive market.
2. Expert Instructors
Learn from industry experts who bring real-world experience to the classroom. Our instructors are committed to guiding you through the intricacies of digital marketing, ensuring you not only grasp the theories but also master the practical applications.
3. Hands-On Projects
Put theory into practice with our hands-on projects. Gain valuable experience working on real campaigns and projects, allowing you to build a portfolio that showcases your skills to potential employers.
Experience Excellence - Book Your Free Demo Today!
Ready to revolutionize your career with our Digital Marketing, AI, or Graphic Design courses? Take the first step by booking a free demo session now!
